Margyn 1.0

Your margin,
live.

Real-time financial health for Indian SME founders. Connect Tally, your bank, and GST — see profitability move as it happens.

Net margin Live
14.6%
▲ 2.1pp since last close
Receivables
₹6.8L
GST sync
Live
Why this matters

The margin problem is bigger than any one business.

Indian SMEs aren't struggling because of bad decisions. They're struggling because the numbers arrive too late to act on.

0
days
average time an Indian SME waits to collect an invoice
<0%
of MSMEs have access to formal credit
₹20–0L Cr
India's total MSME credit gap
₹0.00 Cr
overdue receivables, average SME
₹0.0L
unclaimed GST input credit, average SME per year
Sources: RBI Expert Committee on MSMEs · Recordent, Indian SME Receivables Report 2026 · Parliamentary Standing Committee on Finance · GSTN filing pattern analysis
The correction

Margyn is the red pen on your P&L.

Everything below is the same statement, corrected. No new process — just the numbers arriving in time to matter.

01

You find out you're unprofitable when cash runs outsix weeks before it happens.

02

You read your margin once a month, after the factlive, as it moves.

03

GST leakage gets caught at filing timeflagged the day it happens.

margyn.in — the correction, applied automatically.
The product

Six vitals. One score.

Margyn connects to Tally, your bank accounts, and the GST portal — read-only — and turns them into a live executive scorecard.

Pulse score
14.6%
▲ 2.1pp YTD
Cash position
₹42.1L
Receivables
₹18.4L
Payables due
₹11.3L
GST leakage
₹1.2L
WC runway
4.2 mo
Net margin
14.6%
See it in action

This is what checking your business actually feels like.

No dashboards to interpret. Tap a vital, see exactly which customer or bill is behind it — real names, real invoice history, not just a chart.

margyn.in/app · Receivables Live
74
Pulse score
Healthy
Cash
Receivables
Payables
AF
Anand Fabrics & Sons
₹2.9L78dRemind →
NG
Nileshwar Garments
₹2.0L65dRemind →
KT
Kesar Traders
₹1.4L42dRemind →
Tap any row → invoice history · dispute log · payment probability. Open in app →
Anand Fabrics & Sons — invoice history
Invoice #4471₹1.6L · 78d overdue
Invoice #4502₹1.3L · 61d overdue
An animated preview, not a screen recording — but this is exactly the tap-through in the real app.
01

Tap through to the real customer

Every vital drills down to actual names and invoice numbers — never an anonymized chart you have to reverse-engineer.

02

Freshness, never a guess

The Live badge and sync timestamp tell you exactly how current the number in front of you is.

03

One score, six vitals behind it

Pulse Score is the headline — cash, receivables, payables, GST leakage, margin, and runway are one tap away.

No login required

Your briefing finds you. Twice a day, on WhatsApp.

Opening Bell lands every morning with your Pulse Score movement and today's most urgent action. Closing Bell checks in at day's end — did it get done?

Opening Bell, every morning

Your Pulse Score movement and today's single most urgent action, before you've opened anything else.

Closing Bell, every evening

A same-day check-in on whatever Opening Bell flagged — did it get done, or does it roll to tomorrow?

Reply, don't navigate

Mark an action done, snooze it, or tell Margyn what you want to see next — right inside the thread.

Coming soon WhatsApp Business API No new app to open
Get started

Live in under two minutes.

No integrations to configure on day one. Upload, connect, and see your Pulse Score.

1

Upload Tally export

Or enter figures manually — either way, no setup required.

2

Connect your bank

Read-only via RBI Account Aggregator. Nothing you don't control.

3

Link GST portal

Automatic ITC reconciliation, no manual cross-checking.

4

See your Pulse Score

Live CEO dashboard, updated as your numbers change.

Security & trust

Your books stay yours.

Margyn reads your data to build the score. It never trades it, never sells it, and never shares it without your explicit, revocable consent.

Read-only, always

Bank and GST connections use RBI Account Aggregator and GSP rails in read-only mode — Margyn can see your data, never move it.

DPDPA-aligned by design

Every data-sharing action — including any future lender introduction — is opt-in, logged, and revocable in line with the DPDPA, 2023.

Not a lending marketplace

Margyn isn't a broker. Your verified data is a credential you can choose to use — capital access is an outcome you control, not a service sold around you.

Encrypted in transit & at rest RBI Account Aggregator framework GSP-based GST access Hosted in India Consent revocable any time
Early validation

Tested with real finance teams before a single line of marketing copy.

We're too early for case studies with numbers attached — here's the honest version instead: who we've actually sat down with, and what held up.

Walked through a live Pulse Score against their own Tally export and bank statement — receivables aging matched what their own accountant tracked manually in a separate sheet.
Textile manufacturer
Confirmed that GST/ITC leakage and working-capital runway were the two numbers their finance team wanted surfaced first — both are weighted vitals in the Pulse Score as a direct result.
Apparel manufacturer
Validated the push-not-pull premise directly — their finance lead said the dashboards they'd tried before all required someone to remember to log in, which is exactly the gap Opening & Closing Bell is built to close.
Pharmaceutical company

These are early concierge-phase conversations, not paid case studies — we're not naming the businesses without their sign-off, and we'll add named references as that permission comes in.

Pricing

Free while we build this with you.

We're in a concierge pilot with a small group of SME founders — full access, no cost, in exchange for the kind of direct feedback that shapes the product. Paid tiers follow once the core scorecard is proven.

Pilot
Free / during early access
For SME founders trying Margyn for the first time.
  • Full Pulse Score & six vitals
  • Tally upload & manual entry
  • AI executive briefing
  • Unlimited snapshots & history
Start free
For CAs & advisors
Let's talk
A co-branded view for CA firms and CFO advisors managing several clients.
  • Multi-client scorecards
  • Straight SaaS pricing — no fee-sharing
  • Co-branded client reports
Email us
Questions about pricing? business@margyn.in
Questions

Before you ask, we'd rather just tell you.

The things founders usually want to know before connecting their books to anything.

No. Margyn is a financial health scorecard, not a lender or a loan marketplace. We don't hold an RBI credit-information or NBFC license, and we don't take a cut of any loan. If a lending partner is ever added, it's a referral you opt into — your data moves only with your explicit, revocable consent.

No. Bank and GST connections are read-only, via the RBI Account Aggregator framework and a licensed GSP — Margyn can see your data to calculate your score, but has no ability to initiate a payment, transfer, or filing on your behalf.

No. You can start with our Excel template or manual entry today — Tally connects your existing export, it doesn't require any new setup in Tally itself. A direct Tally connector (ODBC/XML) is next on our integration roadmap.

No — and this matters. CIBIL's MSME Rank is a lagging indicator built from your credit and repayment history. The Pulse Score is a leading indicator built from your live Tally, bank, and GST data, meant to show operating health today, not creditworthiness after the fact. We don't hold a credit-information license and don't call it a credit score.

You can request deletion any time by emailing business@margyn.in. We only ever retain what's needed to calculate your score and briefing — nothing is sold or shared with third parties outside a lending introduction you've explicitly consented to.

Free during our current concierge pilot with early SME founders. We'll announce paid tiers once live bank and GST sync are ready — pilot users get advance notice and, in most cases, grandfathered pricing.

Start today

See your margin
in 90 seconds.

Free during our concierge pilot. No credit card. Upload your Tally export to start.

Try the app
Pulse score Live
14.6%
Cash position ₹42.1L
Receivables ₹18.4L
WC runway 4.2 mo
Net margin 14.6%